Official Technology Partner · NASCAR Cup & Xfinity Series
36 races. 2 organizations. Zero tolerance for downtime. R3 is the Official Technology Partner of Richard Childress Racing — because in NASCAR and in business, second place doesn’t pay.
Official Technology Partnership
RCR has been winning races since 1969. They don’t partner with vendors — they partner with teams. R3 brings the same cloud-first infrastructure powering mid-market enterprises to one of NASCAR’s most storied organizations. Managed IT. Cybersecurity. Compliance. All of it — race-ready.
The fastest teams in the world can’t afford IT failure any more than they can afford a blown tire. R3 and RCR share the same standard: outperform, out-prepare, and never lose to something preventable.
R3 branding on the No. 3 and No. 33 NASCAR Cup Series cars
Multi-year commitment spanning the full 36-race Cup Series schedule
Full-stack IT, security, and compliance support for RCR operations
Named Official Technology Partner of Richard Childress Racing
Race weekends per season.
Zero downtime permitted.
Years of official multi-year,
multi-car NASCAR partnership.
Years of Richard Childress Racing
excellence. 9 championships won.
R3’s ability to manage large and complex projects is easily a 10/10. And in regard to their experience and technical ability to keep our systems protected, we have been very satisfied. We see R3 as a partner and we trust them.
We have someone who we can trust and believe in when we call with a problem. To call and have someone who just talks to us like a person. R3 follows through with everything they say they’re going to do.
Whether doing business over the phone, via email, or in-person, it’s always the same: excellent customer service. As someone who has been in the customer service industry since the early 80s, I appreciate when businesses own and recognize that their level of service will determine their success.
An outstanding example of the level of detail and clarity for all R3 projects. The team made more incredible progress on this critical project and most importantly, they completed it on time.
Elite performance doesn’t happen by accident. Here’s how R3 keeps RCR’s operation running at full speed — on and off the track.
RCR competes 36 weekends a year. There is no offseason for the systems that run the team. R3 provides 24×7 monitoring and support — zero tolerance for downtime, every lap of the season.
The same cloud-first infrastructure R3 deploys for mid-market enterprises runs inside RCR — scalable, redundant, and built to perform under pressure when it matters most.
NASCAR averages 3.5 million TV viewers per Cup Series race on Fox, USA, and NBC. R3 branding on RCR cars, haulers, and team gear puts the brand in front of a passionate, loyal audience 36 times a year.
From telemetry data to team communications, cyber threats don’t take race weekends off. R3 deploys the same enterprise-grade security and compliance stack it uses for 1,000+ organizations — protecting everything RCR runs on.
R3 clients and partners gain access to the RCR ecosystem — exclusive race day experiences, team events, and connections at the intersection of technology and one of America’s biggest sports.
From the pit lane to the podium. Follow R3 and RCR through every lap of the 2025 season — coast to coast, track to track.
Catch R3 on the track. We’re with RCR all season — 36 races, coast to coast. Come see us.
Latest from the partnership — technology, racing, and everything in between.
Live updates, behind-the-scenes access, and real-time race results. R3 is in the garage, on the hauler, and in victory lane — follow every lap.
We don’t slow you down with IT problems — we solve them before you know they exist. Talk to R3 and find out if we’re the right team for your business.
R3 is the leader in cloud-first IT, cybersecurity, and compliance solutions. With nearly two decades of experience, R3 is the trusted partner to over 1,000 organizations, helping them stay secure, operational, and ready for the future.
5280 Corporate Drive B101 Frederick, MD 21703
100 Cummings Center, Suite 146N, Beverly, MA, 01915
1604 Spring Hill Rd, Vienna, VA 22182
240-654-1451
